Chanel Lipstick Magazine Advertisment
The image used is a close up face which draws attention to
the lipstick which shows that the product is good quality because the red is
vibrant and makes the models lips stand out. The model has a bare shoulder
which suggests she’s not wearing any clothes. This suggests that the product is
targeted at women who want to be seen as seductive. However the model is
wearing minimalistic make up other than her lipstick which suggest that the
product is also targeted at sophisticated/classy women. The model isn’t wearing
much other make up to keep the audience’s attention drawn on the lipstick. The
model is looking up to the side and almost pouting which is quite a confident
pose which suggest that the product is aimed at confident women/ women who want
to be confident.
The background on the first page of the advertisement is
white which has connotations of innocence. The red lipstick and red writing of ‘classic
beauty everytime’ has connotations of love and the devil which contrasts
against the white background. This suggests that the target audience are
innocent and angelic yet like to have fun and look good. ‘Rogue Coco Chanel’ are
all in black bold capitals this is to draw attention the brand and the name of
the product. ‘Coco Chanel’ are the biggest words on the page because the brand
itself attracts the target audience. Chanel is quite an expensive luxury brand
which means its target audience are working middle class-upper class women who
can afford their products. The audience will respond well to brand being in
bold and will entice them to see the new product that Chanel’s offering. The image
of the lipstick is big and central in the middle of the page to show that it’s
being advertised. The top of the lid is shown separately as it has the well-known
Chanel logo on it. This will appeal to
the target audience because it again shows the brand. The image shows the
lipsticks gold and black case, the gold making it look expensive which further
appeals to the audience.
The font used for ‘classic beauty everytime’ is in an italic
feminine font. It’s quite relaxed and fun which might appeal to the target
audience as it represents their personality. The choice of words are important ‘classic
beauty everytime’ suggects that the lipstick is a timeless classic that will
make the audience look beautiful everytime they wear it. This appeals to the
target audience because it suggests that with this product they’ll look classy
and beautiful. The word ‘Rogue’ creates attention to the product as it means ‘red.’
