Task 5

Chanel Lipstick Magazine Advertisment

The image used is a close up face which draws attention to the lipstick which shows that the product is good quality because the red is vibrant and makes the models lips stand out. The model has a bare shoulder which suggests she’s not wearing any clothes. This suggests that the product is targeted at women who want to be seen as seductive. However the model is wearing minimalistic make up other than her lipstick which suggest that the product is also targeted at sophisticated/classy women. The model isn’t wearing much other make up to keep the audience’s attention drawn on the lipstick. The model is looking up to the side and almost pouting which is quite a confident pose which suggest that the product is aimed at confident women/ women who want to be confident.

The background on the first page of the advertisement is white which has connotations of innocence. The red lipstick and red writing of ‘classic beauty everytime’ has connotations of love and the devil which contrasts against the white background. This suggests that the target audience are innocent and angelic yet like to have fun and look good. ‘Rogue Coco Chanel’ are all in black bold capitals this is to draw attention the brand and the name of the product. ‘Coco Chanel’ are the biggest words on the page because the brand itself attracts the target audience. Chanel is quite an expensive luxury brand which means its target audience are working middle class-upper class women who can afford their products. The audience will respond well to brand being in bold and will entice them to see the new product that Chanel’s offering. The image of the lipstick is big and central in the middle of the page to show that it’s being advertised. The top of the lid is shown separately as it has the well-known Chanel logo on it.  This will appeal to the target audience because it again shows the brand. The image shows the lipsticks gold and black case, the gold making it look expensive which further appeals to the audience.

The font used for ‘classic beauty everytime’ is in an italic feminine font. It’s quite relaxed and fun which might appeal to the target audience as it represents their personality. The choice of words are important ‘classic beauty everytime’ suggects that the lipstick is a timeless classic that will make the audience look beautiful everytime they wear it. This appeals to the target audience because it suggests that with this product they’ll look classy and beautiful. The word ‘Rogue’ creates attention to the product as it means ‘red.’